How many good ideas have I thought of that I never put into action. A lot. More than I would like to admit

Some of them maybe weren’t as good as I thought, but most of them never got started because I got lost in planning out every detail. I planned how I would deal with my 1000 customer before I ever had dealt with my first.

The truth is that planning was really a form of procrastination because I was afraid of failure.

Their are benefits to planning. You should have an idea of your potential market size, who is your competition, what makes your product valuable, how much it will cost, etc.

The problem is that all that planning is wasted if you don’t actually get started. This is especially true for things that are low risk. For example, starting a business as a freelance designer has a minimal startup cost. Even if it doesn’t go as well as you hope, you will learn a lot from the experience.

It’s okay to plan, but you have to take action for it to matter.